A global sports and cultural organization headquartered in Dubai.

BIFA — the BRICS International Football Alliance — was founded in 2024 by Salim Humaid Almazaini to unite the nations of the Global South through football, sports diplomacy, and technology.

From our headquarters in Dubai, we operate a connected ecosystem of competitions, AI-powered athletic development, and cultural initiatives — using football as a vessel to deepen cooperation among BRICS and BRICS+ nations across an audience of more than 3.8 billion people.

The organization was established with the support of Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects (Russia).

Transforming global football into a bridge for unity and cooperation.

From the United Arab Emirates, H.E. Dr. Salim Humaid Almazaini founded BIFA in 2024 as the cultural and athletic extension of BRICS+ cooperation — a multilateral platform that translates high-level diplomacy into grassroots action across the Global South.

Through strategic innovation and unwavering commitment, Dr. Almazaini has positioned the alliance as a serious international platform: connecting eleven nations, an audience of more than 3.8 billion people, and a connected calendar of competitions, technology programs, and cultural initiatives spanning four continents.

His leadership extends from sovereign engagement at the BRICS Summit level — the 2025 BRICS Summit in Brazil established the Sports Cooperation Framework that BIFA now implements — through to grassroots partnerships with cities, federations, and youth communities. Under his direction, BIFA has signed landmark cooperation agreements including the strategic accord with the Municipality of Rio de Janeiro, the first formal implementation of the BRICS Sports Cooperation Framework.

Eleven nations. Four continents. 3.8 billion people.

BIFA spans the expanded BRICS+ group — anchored by global headquarters in the United Arab Emirates, with full member representation across Brazil, Russia, India, China, South Africa, Saudi Arabia, Egypt, Ethiopia, Iran, and Indonesia.

Each nation is a node in a wider ecosystem: matches, talent pipelines, AI-driven academies, and commercial partnerships flow between regions in ways that no single-territory league can replicate. Combined, the network reaches an audience of over 3.8 billion people — the largest connected football platform of the Global South.

Engage with 3.8 billion people across 11 nations.

BIFA offers partners a unified architecture across multiple touchpoints throughout the year — from the BIFA+ League and Academy + AI to the flagship BRICS Football International Village debuting in the UAE in 2026.

Partner with the alliance not for a single match, but for a multi-property platform engineered for the BRICS+ world — combining sport, sports diplomacy, and AI-driven technology in one connected commercial framework.